Hug A Hoodie

This picture represents a policy by David Cameron that was widely documented in the press, 'the hug a hoodie' campaign caused a lot of controversy when first brought up. This campaign was no doubt part of David Cameron's long term plan to rejuvenate the conservatives and help appeal to a younger audience, although it could have easily have been seen as more of a publicity stunt. I though this picture brilliantly summed up the way Cameron´s policy seemed to backfire.